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Hi! I'm Bill

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billvbui@gmail.com

714-653-8636

linkedin.com/in/billbui

This is me

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My journey began at University of California, Riverside, where I worked in a cognitive psychology research lab. It was during a mobile application redesign project that I was initially introduced to the captivating field of user experience research. As I dived deeper into the project, I realized I had a penchant for scrutinizing design needs. Wanting to explore the intersection between technology and human behavior, I made the decision to pursue my Ph.D. in human factors psychology. What I find most exciting about human factors and user experience research is the opportunity to innovate and be at the forefront of novel and groundbreaking technology. By constantly exploring new ways to improve the interaction between people and technology, we have the potential to create truly revolutionary products and experiences.

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My diverse research experiences encompass emerging technology such as extended reality (virtual reality, augmented reality, and mixed reality) which stemmed from a NASA SUITS competition. Additionally, I've engaged in projects involving touch screen displays and  website/mobile app redesigns. However, my interest extends beyond these areas, driving me to explore new domains in technology. Beyond my academic pursuits, I enjoy being active such as hiking, basketball, and tennis. I spend my time in Orange County, California back home during the breaks and in Wichita, Kansas during the school year.

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Research Labs

Graduate researcher

2018-Current

Our research involves multiple projects concerned with the visual perception of depth and shape in stereopsis, distance perception of 3-D objects in the real world, driving performance and visual information processing, virtual reality, and age-related differences in perception and cognition. We are particularly interested in improving older individuals’ visual performance through training (e.g. perceptual learning). The goal of our research is to understand the mechanisms underlying visual perception and cognition and to extend this research into applied areas such as driving and virtual reality training, especially for the aging population.

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Contract UX Researcher

2019-2021

Optimize is a user-centric research group at Wichita State University. We aim to be the leading provider to IMPROVE customer products, ADVANCE user-centric best practices, and DEVELOP new HF/UX practitioners via experiential learning. We have experience designing and evaluating user interfaces, testing the usability of technology in many domains, and conducting research in applied human-computer interaction. 

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Optimize is a collaborative research team made up of research scientists, human factors professors, consultants, and most importantly graduate students. Our main academic function is to provide real-world experience to human factors graduate students who excel as HF/UX professionals for our clients after graduation. 

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